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Eyebobs Streamlines Operations and Enhances Customer Experience with Celigo
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Procurement
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Leasing Finance Automation
Services
- System Integration
The Challenge
Eyebobs, an eyewear company, was facing several challenges as it expanded its operations. The company was processing hundreds of orders daily from retail, Amazon, and its webstore. However, the process was heavily reliant on manual data entry, which was slow and prone to errors. A full-time order administrator was required to download and manually enter Amazon orders into NetSuite ERP. Additionally, the company's custom integration between its ecommerce storefront and NetSuite was unreliable, leading to additional manual processes and expenses. The company also had a risk-free return policy, but the returns management process was entirely manual and dependent on the customer service team. This was not only time-consuming but also hindered the team from proactively helping customers through more sales.
About The Customer
Eyebobs is an eyewear company founded by Julie Allinson in 2001. The company is based in Minneapolis and has a vision to make reading glasses fun and stylish. Eyebobs' fashionable approach to eyewear has helped it expand its range of functional products to include progressives, single-vision prescriptions, blue light, all-day readers, polarized sunglasses, and other accessories. The company processes several hundred orders a day from retail, Amazon, and its webstore. As the company grew, it faced challenges with manual data entry and unreliable custom integration between its ecommerce storefront and NetSuite.
The Solution
Eyebobs decided to partner with Celigo to streamline its operations. Celigo was chosen for its powerful functionality, ease of setup and use, intuitive design, and library of prebuilt integrations. The company started with five endpoints and first tackled the Salesforce-NetSuite integration challenge. Celigo's guided implementation program was used for this purpose. The team quickly built their first integration and expanded Celigo's use to many other areas in the business, including fulfillment data integrations, data warehouse, Stripe, Paypal, and more. They also expanded to an additional 12 endpoints, including additional data warehousing and project management use cases. The team was able to connect and automate data from a data warehouse without the need for a data engineer.
Operational Impact
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