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MoEngage > Case Studies > How GIVA Leveraged IoT to Boost Repeat Purchase Rates by 50%
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How GIVA Leveraged IoT to Boost Repeat Purchase Rates by 50%

Technology Category
  • Analytics & Modeling - Machine Learning
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Procurement
Use Cases
  • Leakage & Flood Monitoring
  • Retail Store Automation
The Challenge

GIVA, a rapidly growing silver and natural diamond jewelry brand in India, was facing several challenges in its customer engagement and retention strategy. Despite a heavy influx of customers, the company lacked a precise and relevant way to engage with them. This was leading to a high level of interest in their products but a low conversion rate. Furthermore, the probability of customers returning to the app to make repeat purchases was also relatively low. The company was in need of a solution that could help them engage their customers more effectively, increase conversions, and boost repeat purchase rates.

About The Customer

GIVA is a silver jewelry store that was established in 2019 with the vision of making authentic, elegant, and fine jewelry accessible. In a short span of time, GIVA has grown to become one of India’s leading silver jewelry and natural diamond jewelry brands. Despite the rapid growth, the company was struggling with customer engagement and retention, with a particular challenge in converting customer interest into actual sales and encouraging repeat purchases.

The Solution

GIVA turned to MoEngage, an insights-led customer engagement platform, to address their challenges. Recognizing that most purchases in the jewelry industry occur during customers' birthday months, GIVA decided to capitalize on this trend. They used MoEngage's multichannel, Birthday-related Flows to inform customers about surprise jewelry gifts via Push Notifications and WhatsApp. In addition, GIVA used in-app notification campaigns to encourage customers to check out their bestsellers and displayed coupon codes to increase basket sizes. To counter high cart abandonment rates, the team used Dynamic Product Messaging to send emails and push notifications with images of the exact product left in customers' carts.

Operational Impact

  • By leveraging MoEngage's insights-led customer engagement platform, GIVA was able to significantly improve its customer engagement and retention strategy. The use of multichannel, Birthday-related Flows allowed the company to capitalize on a key purchasing trend in the jewelry industry, leading to a significant increase in repeat purchase rates. Additionally, the use of in-app notification campaigns and Dynamic Product Messaging helped to increase conversions and reduce cart abandonment rates. This not only improved GIVA's sales performance but also enhanced the overall customer experience.

Quantitative Benefit

  • GIVA saw a 50% uplift in their repeat purchase rates.

  • The company's conversion rates increased from 5% to 10%.

  • Through the use of Dynamic Product Messaging, GIVA was able to effectively address their cart abandonment issues.

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