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MoEngage > 实例探究 > GIVA 如何通过 MoEngage 将重复购买率提高 50%
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How GIVA Leveraged IoT to Boost Repeat Purchase Rates by 50%

技术
  • 分析与建模 - 机器学习
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 电子商务
  • 零售
适用功能
  • 采购
用例
  • 泄漏与洪水监测
  • 零售店自动化
挑战
GIVA 在吸引客户、将客户转化为客户以及实现重复购买方面面临着挑战。
关于客户
GIVA 是印度的一家银饰店,旨在让正宗的高级珠宝触手可及。它是印度领先的银饰和天然钻石珠宝品牌之一。
解决方案
GIVA 使用 MoEngage 以见解为主导的客户参与平台来实施多渠道生日相关流程、应用内通知活动和动态产品消息传递。
运营影响
  • By leveraging MoEngage's insights-led customer engagement platform, GIVA was able to significantly improve its customer engagement and retention strategy. The use of multichannel, Birthday-related Flows allowed the company to capitalize on a key purchasing trend in the jewelry industry, leading to a significant increase in repeat purchase rates. Additionally, the use of in-app notification campaigns and Dynamic Product Messaging helped to increase conversions and reduce cart abandonment rates. This not only improved GIVA's sales performance but also enhanced the overall customer experience.

数量效益
  • GIVA saw a 50% uplift in their repeat purchase rates.

  • The company's conversion rates increased from 5% to 10%.

  • Through the use of Dynamic Product Messaging, GIVA was able to effectively address their cart abandonment issues.

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