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Informa Uses GoodData’s Professional Services to Create Industry-Leading Data Bundles for Aviation Week Brand
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Aerospace
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
Services
- Data Science Services
- Software Design & Engineering Services
The Challenge
Informa's Aviation Week brand was facing the challenge of creating a flexible, customer-specific experience that satisfies each aviation community without exposing sensitive data from one company to another. The company's customer base consisted of commercial, military, and manufacturing customers that were interconnected but also disparate with their own unique data needs. Each customer could require access to one or more of Aviation Week’s vast datasets — which include fleet, flight, defense, and maintenance data. The challenge was to create accurate and secure data experiences that aligned with Aviation Week’s best-in-class reputation. Furthermore, the aviation industry was becoming more data-driven and competitors were prioritizing providing customers with stronger data analytics.
About The Customer
Informa is the leading international intelligence and research group that connects businesses and professionals with the data and insights they need to grow their businesses. The company’s “Informa Markets” business division connects buyers and sellers to help them innovate and grow, and is also home to the popular aviation trade publication, Aviation Week. Informa’s relationship with GoodData began during its acquisition of Penton Media in 2016 as GoodData was Penton’s trusted analytics provider. After the acquisition, Informa decided to continue leveraging GoodData’s analytics platform for the Aviation Week brand. Known for having the most accurate and reliable data in the industry, Aviation Week provides industry professionals with business-critical predictive intelligence, deep data, and analytic insights through its Aviation Week Intelligence Network (AWIN).
The Solution
GoodData’s professional services team worked closely with Aviation Week to quickly understand the company, its customers, and the decision-makers’ needs for their aviation industry data. The team learned that the makeup of Aviation Week’s customer base consisted of commercial, military, and manufacturing customers that were interconnected but also disparate with their own unique data needs. Each customer could require access to one or more of Aviation Week’s vast datasets — which include fleet, flight, defense, and maintenance data. The GoodData professional services team immediately started biweekly training sessions to get Aviation Week up to speed on how to use the GoodData platform effectively and to share tips and best practices. Once a solid foundation was established, the GoodData and Aviation Week teams continued to meet on a biweekly basis to workshop features, tweak processes, and build a proof of concept for new products. As a result of the biweekly service meetings and close relationship between Aviation Week and GoodData’s professional service team, the company created AWIN Intelligence bundles for each of its customer communities to identify new business and increase revenue.
Operational Impact
Quantitative Benefit
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