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PEDG Rocks the iHeartRadio Music Festival & NFL Kickoff
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
- Business Operation
- Facility Management
Use Cases
- Remote Collaboration
- Visual Quality Detection
Services
- System Integration
- Software Design & Engineering Services
The Challenge
PEDG faced several challenges while planning the 2012 iHeartRadio event at the MGM Grand in Las Vegas. The logistics of accommodating 22 world-famous musicians and improving upon the previous year's show with a similar budget were significant hurdles. Additionally, the team lost three installation days due to a tight timeline, which didn't allow enough time to scale the show. The team had to ensure that every detail was perfect to avoid delays, as a single misstep could back up the entire project. They also had to contend with discrepancies in the initial AutoCAD drawings provided by the MGM Grand, which required them to travel to the site to measure it themselves.
About The Customer
Performance Environment Design Group LLC (PEDG) is a scenic and lighting design company known for its transformational designs and industry accolades, including the Telly Award, Eddie Award, and Tour Link Top Dog Award for lighting design. With offices in Lancaster, Pennsylvania, and Los Angeles, PEDG has worked on high-profile events such as the NHL Winter Classic, Pepsi Fan Jam, MTV’s Iggy Awards, and A-list concerts. Their attention to detail and quality work have made them a go-to choice for clients like the iHeartRadio Music Festival and the NFL Kickoff event. PEDG's designs are known for their powerful, artful landscapes of light, fabric, video, and sound, delighting and inspiring audiences.
The Solution
PEDG used Vectorworks Designer software, along with a few other applications, to coordinate the artists' needs and find cost-saving measures to meet the budget. The team spent a lot of time in the CAD program ironing out details to ensure everything fit perfectly. They began with AutoCAD drawings from the MGM Grand but had to create accurate drawings in Vectorworks after finding discrepancies. The program helped them manage all aspects of production, including occupancies, scenic, audio, and video elements. PEDG produced detailed drawings to communicate requirements and quantify components, ensuring everything was calculated down to the last detail. This meticulous planning allowed them to build the iHeartRadio set in three days, rehearse on the fourth day, and hold concerts on the fifth and sixth days.
Operational Impact
Quantitative Benefit
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