Pivoting to Virtual Team-Building: How Museum Hack Leveraged Automation for Business Growth

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Museum Hack, a company that used to run public museum tours and offer private tours for team-building events, was hit hard by the COVID-19 pandemic. The need for social distancing made their traditional business model untenable. The company decided to pivot to a virtual team-building service, called TeamBuilding, but faced several challenges. Firstly, they needed to manage leads from prospect to closed sale, a task that was becoming increasingly complex due to the high demand for their new service. Secondly, they had to identify qualified leads and prioritize action, a process that had to be revisited due to changes in their business model. Thirdly, they needed to streamline general operations, as routine tasks were becoming time-consuming for their rapidly growing business. Lastly, they had to ensure smooth handoff of new clients to the logistics team, a task that was often overlooked due to long working hours.

Museum Hack is a small business that used to offer public and private museum tours as team-building events. Their customers included families, parties, and corporate groups. However, the COVID-19 pandemic forced them to pivot their business model. They now offer a virtual team-building service called TeamBuilding. Despite the challenges brought about by this pivot, Museum Hack has managed to scale their new business model and access new markets around the world, including Europe, Asia, and Australia. They now work with larger-scale organizations than they did before.

Museum Hack turned to automation to address these challenges. They used Zapier, a tool they were already familiar with, to automate administrative tasks. For lead management, they used Zaps to keep track of prospects and ensure data was handled correctly. To identify and prioritize qualified leads, they used Zaps to alert the team about priority leads for faster follow-up and improved close rates. To streamline operations, they automated routine tasks like sharing calendar invites, speeding up the process from proposal to booking. For client handoff, they set up a Zap that created a customized introduction between the client and their logistics team whenever a new client signed up and paid. This freed up the sales team from administrative work, allowing them to focus on getting more leads.

• The use of automation has not only helped Museum Hack manage their operational challenges but also fueled their growth. It has allowed them to scale up their new business model, TeamBuilding, and access new markets around the world, something they weren't able to do before. Automation has also freed up their employees from menial tasks, allowing them to focus on more meaningful work and grow in their careers. This has resulted in a win-win situation for both the company and its employees. Furthermore, the pivot to a virtual team-building service has opened up a new venue for creativity, with customers responding positively and testimonials on a different scale.

• Museum Hack now automates over 100,000 tasks every month using Zapier.

• The company has been able to scale their new business model and access new markets around the world.

• They are now working with larger-scale organizations than they did before.