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Plate IQ Shrinks Ramp-Up Time From a Year to a Few Weeks
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
The Challenge
Plate IQ, a company that provides a complex solution for restaurant Accounts Payable, faced a challenge in onboarding new sales team members. The complexity of their product and the extensive industry knowledge required meant that it often took new hires between 6 to 12 months to reach their optimum performance level. The company sought to improve this onboarding process and decrease the ramp-up time for new hires.
About The Customer
Plate IQ is a company that specializes in making restaurant Accounts Payable easy. Their technology is designed to save customers time and money by managing invoices, vendor payments, and cost reporting. However, the complexity of their solution means that there is a lot of product and industry knowledge that needs to be learned and absorbed. This has resulted in a longer than average ramp-up time for new salespeople, often taking even a very experienced, senior account executive a minimum of 6 months, yet often closer to a year, before they start performing at their optimum level.
The Solution
Plate IQ implemented Gong, a technology that drastically changed their sales rep ramp-up process. Gong allowed for an exponentially faster call review process. Instead of manually looking at all call notes and listening to entire recorded calls, sales managers could now review calls in 10-20 minutes. Gong also provided unexpected benefits for the product and engineering teams. Engineers could quickly and efficiently search in Gong for a particular topic, saving them from having to listen to and transcribe hundreds of calls.
Operational Impact
Quantitative Benefit
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