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Rapidops' Digital Transformation with Twilio Technologies
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Robots - Wheeled Robots
Applicable Industries
- Retail
- Telecommunications
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Speech Recognition
Services
- Cloud Planning, Design & Implementation Services
- System Integration
The Challenge
Rapidops Inc., a fast-growing digital strategy, transformation, and innovation company, was on a mission to launch the industry’s first native built-in calling and texting capabilities inside their Salesmate CRM in less than 3 months. These features would enable their customers to purchase local phone numbers, call prospects and customers, record calls, send text campaigns, and much more without needing a separate product. The challenge was to find a cloud telephony provider that could offer high performance, reliability, reasonable cost, and expert engineering and implementation services. The selection process was critical as Rapidops was looking for a long-term relationship with their potential pick. The company's CTO was directly involved from day one in evaluating the best telephony service provider.
About The Customer
Rapidops Inc. is one of the fastest-growing digital strategy, transformation, and innovation companies in the USA. With over 13 years in the business, Rapidops has partnered with leading companies of all shapes and sizes to transform their businesses by leveraging the power of technologies like mobile, cloud, analytics, AI/ML, and IoT. They have launched around 210 products and have helped 430+ clients to unlock and monetise their digital opportunities. One of their key products is Salesmate, an all-in-one platform to deliver personalised marketing, sales, and services experiences. Salesmate customers are getting 3x more deals, 2x more productivity, and reducing costs with its modern and fully integrated customer platform.
The Solution
After conducting an extensive and multi-dimensional evaluation of multiple vendors, Rapidops chose Twilio as their cloud telephony provider. Twilio's developer-friendly platform, high performance and reliability, reasonable cost, and expert engineering and implementation services were the key factors that influenced Rapidops' decision. With Twilio’s fast support, Rapidops was able to deliver the built-in calling and texting features in less than 90 days. Since then, thousands of Salesmate customers are using these features for a wide variety of use cases, and the adoption of these features has been growing exponentially. In the last 12 months, Rapidops continued to launch new features by leveraging additional Twilio products and services, including Twilio virtual phone numbers, Programmable Voice, Call Recording, Call APIs, SMS platform, Text Pilot, Call Masking, Programmable Wireless, and Ringing Strategies.
Operational Impact
Quantitative Benefit
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