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Redwood Property Investors' Growth and Efficiency Boost with AppFolio
Technology Category
- Functional Applications - Computerized Maintenance Management Systems (CMMS)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Education
Applicable Functions
- Facility Management
- Maintenance
Use Cases
- Inventory Management
- Virtual Training
Services
- System Integration
- Training
The Challenge
Redwood Property Investors, a family office that acquires and operates multifamily real estate in Northern California, was in need of a software solution that would allow them to scale efficiently. They were using multiple point solutions to achieve their goals, but this approach was fraught with challenges. Their systems did not always work together smoothly, often resulting in glitches that added friction and frustration. Additionally, the cost of integrating new tools to their old system was becoming prohibitive, with expenses reaching $15,000 a year with no end in sight. The company was hesitant to switch to a new system due to fears of prolonged downtime and disruption to their operations.
About The Customer
Redwood Property Investors is a family office established in 2007 and based in Oakland, California. The company acquires and operates multifamily real estate in Northern California. Prior to switching to AppFolio, they were using multiple point solutions to manage their operations, which was causing friction and frustration due to integration issues. The company was looking for a software solution that would allow them to scale efficiently without causing disruptions to their operations.
The Solution
Redwood Property Investors found their solution in AppFolio, a property management software that offered all the tools they needed in one package. The company was initially hesitant to change their processes, but the level of responsiveness and customer service from AppFolio won them over. AppFolio's dedicated onboarding team ensured a smooth transition, with the training aspect being particularly effective. Redwood went live on AppFolio Property Manager Plus on March 1, 2020, just a few weeks before COVID-19 lockdowns began. Despite disruptions to acquisitions due to the pandemic, the team used the downtime to optimize their processes with AppFolio. The AppFolio Customer Success team was also instrumental in ensuring a seamless transition, ironing out any kinks and eliminating potential disruptions.
Operational Impact
Quantitative Benefit
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