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Motive > Case Studies > Sabel Steel's Transformation: Enhancing Driver Safety and Efficiency with IoT
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Sabel Steel's Transformation: Enhancing Driver Safety and Efficiency with IoT

Technology Category
  • Cybersecurity & Privacy - Security Compliance
  • Sensors - Camera / Video Systems
Applicable Industries
  • Metals
  • Transportation
Applicable Functions
  • Quality Assurance
  • Sales & Marketing
Use Cases
  • Driver Performance Monitoring
  • Time Sensitive Networking
The Challenge
Sabel Steel, a family-owned steel and scrap enterprise, was facing growing driver dissatisfaction with their electronic logging devices (ELDs). The ELD solution they were using from a well-known provider was proving to be costly, unreliable, and complex. The hardware was not dependable, and the user experience was complicated, leading to frequent complaints from drivers. Moreover, getting assistance from the provider's customer service was a time-consuming and difficult process. This situation was causing frustration for the DOT compliance and safety manager, Diane Woodruff. The company also faced a significant challenge when one of their trucks was forced off the road and into a ditch by a pickup truck, causing damage exceeding $120,000. Without video evidence to confirm their driver was not at fault, they had to rely solely on the driver’s testimony and the accident report.
About The Customer
Sabel Steel is a family-owned steel and scrap enterprise established in 1856. The company specializes in the sale, fabrication, and transportation of steel products, with locations across three states. Sabel Steel takes great pride in delivering exceptional customer service, emphasizing safety, and valuing their employees, whom they regard as their foremost asset. The company operates a fleet of 45 trucks for the transportation of their products. Prior to adopting Motive, Sabel Steel used a well-known provider as their ELD solution, which presented numerous challenges.
The Solution
To address these challenges, Sabel Steel decided to switch to Motive, an IoT solution that offered a more user-friendly, dependable experience, enhanced customer support, and cost-effectiveness. They installed Motive Smart Dashcams in their trucks to safeguard their drivers and the company from similar incidents in the future. The dash cam footage proved invaluable in vindicating their drivers in case of accidents, saving the company from costly litigation. Motive’s prioritized footage and coaching tools also enhanced the efficiency of the safety manager, allowing her to review incidents using video footage, discuss events, and help drivers learn from their experiences. The company also used Motive’s tracking solution to monitor their drivers’ real-time locations, improving accountability and customer service by providing accurate ETAs.
Operational Impact
  • Since switching to Motive, Sabel Steel has seen significant improvements in their operations. The company has been exonerated 100% of the time for not-at-fault accidents, saving them close to $200,000 by successfully exonerating their drivers. The dash cams have also helped in preventing fraudulent claims, saving the company an estimated $10,000 in the last year alone. The tracking solution has improved accountability and led to disciplinary action of a few drivers with excessive idle time, which had been causing customer dissatisfaction due to delayed arrivals. Now, managers can provide customers with accurate ETAs, enhancing customer trust. The safety manager can also warn drivers about imminent life-threatening weather hazards, such as tornadoes directly approaching their routes.
Quantitative Benefit
  • 100% driver exoneration rate for not-at-fault accidents
  • $200k+ saved through driver exoneration
  • $10k+ saved annually by preventing fraudulent claims

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