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Motive > Case Studies > Southland Steel Fabricators: Digitizing Logistics for Enhanced Productivity and Savings
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Southland Steel Fabricators: Digitizing Logistics for Enhanced Productivity and Savings

Technology Category
  • Functional Applications - Fleet Management Systems (FMS)
  • Sensors - Liquid Detection Sensors
Applicable Industries
  • Metals
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Sales & Marketing
Use Cases
  • Last Mile Delivery
  • Transportation Simulation
The Challenge
Southland Steel Fabricators, a family-owned business with a reputation for timely project completion and superior customer service, was facing challenges with its manual logistics operations. The company, which serves numerous prominent clients in industries ranging from oil and gas, chemical, refining, and power generation, to space exploration rocket structures and more, deploys as many as 10 trucks to carry out their operations. Despite investing heavily in its facilities and procedures, Southland Steel relied on manual logs and reports for its operations and brokered out its logistics. This led to important information falling through the cracks or getting misplaced, resulting in disorganized processes and unnecessary logistics costs. The pain of manual dispatch was particularly felt when the company landed a large contract for a job in Corpus Cristi, TX, necessitating a dispatch tool that could track their vehicles and assets across the 525 miles between the new job site and the company’s fabrication and galvanization plant in Greensburg, LA.
About The Customer
Southland Steel Fabricators is a family-owned business that has built a strong reputation over the last three decades for delivering high-quality, timely projects and superior customer service. The company serves numerous prominent clients in industries ranging from oil and gas, chemical, refining, and power generation, to space exploration rocket structures and more. Southland Steel aims to be a one-stop shop for the steel industry by providing services like steel fabrication and galvanization, 3D modeling, and complete project management. The company deploys as many as 10 trucks to carry out their operations and has invested heavily in its facilities and procedures to provide an unrivaled, personalized experience for its customers.
The Solution
Southland Steel decided to digitize its dispatch through the Motive Fleet dashboard. This provided a level of visibility into the company’s fleet operations that was previously unattainable, helping create detailed reports and invoices, and significantly improving the profitability of the branch. Within just the first month of using Motive, the company saved at least $25,000 in previously overlooked or lost charges. The logistics team at Southland Steel can now plan, assign, monitor, and review all their logistics in the Motive Fleet dashboard. Furthermore, Motive has improved relationships with the company’s drivers. Instead of having to chase down information about their load and deliveries or juggle multiple emails, text messages, and back-and-forth phone calls, drivers can now simply check their Motive app for all their job needs.
Operational Impact
  • The digitization of Southland Steel's dispatch through Motive has led to significant operational improvements. The logistics team can now efficiently plan, assign, monitor, and review all their logistics in the Motive Fleet dashboard, saving time and reducing errors. The improved visibility into operations has also enhanced relationships with the company’s drivers, who can now easily access all their job needs through the Motive app, eliminating the need to chase down information or juggle multiple communication channels. This has not only increased driver productivity but also improved the overall efficiency of the company's logistics operations.
Quantitative Benefit
  • 40 hours saved per month with dispatch reports
  • 20% increase in driver productivity
  • $25,000 saved after just one month using Motive

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