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Celigo > Case Studies > Stio Enhances Growth and Customer Experience with Celigo's Integration App
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Stio Enhances Growth and Customer Experience with Celigo's Integration App

Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • Apparel
  • Retail
Applicable Functions
  • Sales & Marketing
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Picking, Sorting & Positioning
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
Stio, a direct-to-consumer outdoor mountain lifestyle brand, was experiencing significant growth and selling through multiple channels, including its website, retail locations, and marketplaces. The company leveraged inventory from its physical stores to fulfill both online and offline orders. However, Stio realized that it needed to automate order fulfillment and inventory management to support its growth and plans for opening more physical locations. The company chose NetSuite as the platform to support its omni-channel selling strategy. The challenge was to seamlessly integrate Stio’s eCommerce platform, Magento, with NetSuite to gain real-time, accurate visibility into inventory across all stores. Stio needed a reliable platform that would allow daily operations to run smoothly and enable the team to focus on supporting activities that increase sales rather than on systems integrations. Additionally, the company wanted complete visibility into the integration between NetSuite and Magento to quickly monitor and troubleshoot any technical problems that could result in late orders, lost sales, and unhappy customers.
About The Customer
Stio is a direct-to-consumer outdoor mountain lifestyle brand for men, women, and children. Founded in 2011, the company has experienced extraordinary growth year-over-year. Stio sells on multiple channels, including its website, retail locations, and marketplaces, leveraging inventory from its brick and mortar locations to fulfill both online and offline orders. The company currently has 35 employees and two physical retail stores in Jackson Hole, Wyoming. Stio plans to open more physical locations to support its growth.
The Solution
Stio chose the Celigo Magento-NetSuite Integration App as the best integration option to streamline daily operations by automatically synchronizing order, fulfillment, and inventory information between NetSuite and Magento. This integration allowed the company to trust that the data was flowing properly and populating the systems correctly, without the need for regular manual checks. The Celigo integration also provided a platform where the team could monitor the integration flows and update any of the integration settings, enabling them to fix any errors immediately as they occurred. The free Celigo Data Loader for Cloud Apps tool was a bonus for the Stio team, saving them significant time by importing transfer orders into NetSuite, which previously had to be entered manually. The company also appreciated the level of support received from the Celigo team, including scheduled weekly calls with the Customer Success Manager during the implementation process.
Operational Impact
  • With the implementation of the Celigo Magento-NetSuite Integration App, Stio has been able to streamline operations and scale to meet its growing needs while maximizing sales. The company can now get cash out of their available inventory regardless of where it’s located. The integration has provided Stio with full visibility into its global inventory, enabling it to sell through key locations and sustain its growth while still providing an excellent buying experience for its customers. The company has also benefited from the high level of support provided by the Celigo team, which has ensured a smooth implementation process and ongoing operational efficiency.
Quantitative Benefit
  • Automated order fulfillment and inventory management
  • Real-time synchronization of order, fulfillment, and inventory information
  • Immediate error detection and correction

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