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TH true Milk: Transforming Distribution Management System with Acumatica
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Infrastructure as a Service (IaaS) - Cloud Computing
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Food & Beverage
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Inventory Management
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- System Integration
The Challenge
TH Milk, a leading producer of fresh milk and dairy products in Vietnam, was facing challenges with its outdated distribution and sales process. The company's sales force would gather at the distributors’ offices each morning to get their sales plans and then spread out to the retail outlets, physical forms in hand, to take orders and disseminate information. At the end of the day, the sales teams returned with orders that had to be entered manually at each distributor’s office. TH Milk would then consolidate the data from the 180 offices. This process was tedious and resulted in a lack of market visibility and salesforce compliance.
About The Customer
Founded in 2010, TH Milk is a leading producer of fresh milk and dairy products in Vietnam. It is one of 3 companies under the TH Group, an organization that has made large investments in infrastructure, human resources, and scientific research to enable the production of clean and fresh dairy products in Vietnam. In 2013, TH Milk was honored as one of Vietnam’s “Top 15 Best Enterprises” and recognized for being a founder of the clean and fresh milk industry in the fast-growing economy. The company, which hired 2,000 employees, had revenues of VND4,000 billion (approx. USD188 million) in 2013. This is expected to grow to VND15,000 billion (approx. USD707 million) by 2015. Currently the supplier to 30% of the Vietnamese market, TH Milk aims to supply 50% by 2015. TH Milk’s products are sold in more than 130,000 stores nationwide via 180 distributors, as well as directly through its own chain of retail outlets, TH True Mart.
The Solution
TH Milk decided to update its distribution and sales process by tapping into Cloud technology. They chose to invest in a centralized Acumatica Cloud ERP platform. The platform provided a single database, hosted on TH Milk’s private cloud, which provided real-time, integrated information to all TH Milk staff, distributors, and salespersons. Acumatica’s open API allowed TH Milk to integrate the new system with its existing SAP system. The user-friendly, web-based, and customizable interface eased user adoption. The Acumatica license allowed an unlimited number of users, so the future growth of TH Milk’s distribution network would not be hampered by unforeseen per-user costs. The Acumatica system went “live” in September 2013 with 11 distributors; by June 2014, all 180 distributors were onboard.
Operational Impact
Quantitative Benefit
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