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TH true Milk: Transforming Distribution Management System with Acumatica
技术
- 应用基础设施与中间件 - API 集成与管理
- 基础设施即服务 (IaaS) - 云计算
- 平台即服务 (PaaS) - 连接平台
适用行业
- 食品与饮料
适用功能
- 物流运输
- 销售与市场营销
用例
- 库存管理
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 系统集成
挑战
TH Milk 是越南领先的鲜牛奶和乳制品生产商，其过时的分销和销售流程面临着挑战。该公司的销售人员每天早上都会聚集在分销商办公室，获取销售计划，然后手拿纸质表格前往零售店，接受订单并传播信息。一天结束时，销售团队带着订单回来，这些订单必须在每个分销商办公室手动输入。然后，TH Milk 会整合来自 180 个办公室的数据。这个过程非常繁琐，导致市场可见性和销售人员合规性不足。
关于客户
TH Milk 成立于 2010 年，是越南领先的鲜牛奶和乳制品生产商。它是 TH 集团旗下的三家公司之一，该集团在基础设施、人力资源和科学研究方面投入了大量资金，以便在越南生产清洁新鲜的乳制品。2013 年，TH Milk 被评为越南“15 家最佳企业”之一，并被公认为快速增长的经济中清洁新鲜牛奶行业的创始人。该公司拥有 2,000 名员工，2013 年营收为 4,0000 亿越南盾（约合 1.88 亿美元）。预计到 2015 年，这一数字将增长到 15,0000 亿越南盾（约合 7.07 亿美元）。目前，TH Milk 占据了越南市场 30% 的份额，其目标是到 2015 年占据 50% 的份额。TH Milk 的产品通过 180 个分销商在全国 130,000 多家商店销售，同时也通过其自己的零售连锁店 TH True Mart 直接销售。
解决方案
TH Milk 决定利用云技术更新其分销和销售流程。他们选择投资一个集中式 Acumatica 云 ERP 平台。该平台提供了一个托管在 TH Milk 私有云上的单一数据库，为所有 TH Milk 员工、分销商和销售人员提供实时、集成的信息。Acumatica 的开放 API 允许 TH Milk 将新系统与其现有的 SAP 系统集成。用户友好、基于 Web 且可自定义的界面简化了用户采用。Acumatica 许可证允许无限数量的用户，因此 TH Milk 分销网络的未来增长不会受到不可预见的每用户成本的阻碍。Acumatica 系统于 2013 年 9 月“上线”，当时有 11 个分销商；到 2014 年 6 月，所有 180 个分销商都已加入。
运营影响
数量效益
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