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Vietnam’s leading beverage manufacturer gains real-time market visibility with Acumatica
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Food & Beverage
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Tan Hiep Phat Beverage Group (THP), a leading beverage manufacturer in Vietnam, was facing challenges in managing its wide-reaching distribution network. The company needed real-time visibility and enhanced capabilities to better manage its network of more than 200 distributors in 64 cities and provinces across the country. The existing decentralized Microsoft Dynamics system was not providing accurate data, which were consolidated at the distributors’ end. The system was also cost-prohibitive as it required a server and client license for each THP distributor. There were also concerns with security and data integrity, as the same administrative password was used by its distributors for system access.
About The Customer
Founded in 1994, Tan Hiep Phat Beverage Group (THP) is Vietnam’s leading beverage manufacturer with business interests in beverage, instant food and plastic packaging. As one of Vietnam’s biggest and fastest-growing companies, THP is a pioneer in healthy bottled drinks, with its “Dr Thanh” herbal tea and other beverages outselling Coca-Cola, Pepsi and other competitors. THP employs more than 4,000 staff and has received numerous accolades, including the “ASEAN Famous Brand Award 2013” and “Vietnam Values 2010”. Ensuring product availability at the right place and the right time via a wide-reaching distribution network is key to the success of Fast Moving Consumer Goods companies (FMCG) such as THP.
The Solution
In 2013, THP decided to invest in a centralized platform to gain real-time visibility and accurate understanding of market demand, distributors’ sales performance and their capacity. The company chose Acumatica for its ability to establish a single database at the company headquarters, providing real-time information for all THP staff, distributors and salespersons, while streamlining communication across its distributor network. Acumatica's user-friendly, 100 percent browser-based interface eased user adoption and enabled secured anytime, anyplace access from any device. Its system-level, open API enabled easy customization of reports; protected investment by integrating with THP’s existing back-end SAP system, and extended ERP capabilities with DMSpro’s vertical solution which tightly integrates with Acumatica. Assisted by DMSpro, an Acumatica Gold Partner, THP deployed Acumatica 4.0 Financial Management and Distribution Management Suites in a hosted environment.
Operational Impact
Quantitative Benefit
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