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Vietnam’s leading beverage manufacturer gains real-time market visibility with Acumatica
技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 食品与饮料
适用功能
- 物流运输
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
- 系统集成
挑战
Tan Hiep Phat Beverage Group (THP) 是越南一家领先的饮料制造商，在管理其广泛的分销网络方面面临挑战。该公司需要实时可视性和增强的功能，以便更好地管理其在全国 64 个城市和省份的 200 多家分销商网络。现有的分散式 Microsoft Dynamics 系统无法提供准确的数据，这些数据在分销商端进行整合。该系统成本高昂，因为它要求每个 THP 分销商都拥有服务器和客户端许可证。安全性和数据完整性也令人担忧，因为其分销商使用相同的管理密码来访问系统。
关于客户
新协发饮料集团 (THP) 成立于 1994 年，是越南领先的饮料制造商，业务涉及饮料、速食和塑料包装。作为越南规模最大、发展最快的公司之一，THP 是健康瓶装饮料的先驱，其“Dr Thanh”凉茶和其他饮料的销量超过可口可乐、百事可乐和其他竞争对手。THP 拥有 4,000 多名员工，并获得了无数赞誉，包括“2013 年东盟著名品牌奖”和“2010 年越南价值奖”。通过广泛的分销网络确保产品在正确的时间和地点供应是 THP 等快速消费品公司 (FMCG) 成功的关键。
解决方案
2013 年，THP 决定投资一个集中式平台，以便实时了解市场需求、分销商的销售业绩及其产能。该公司之所以选择 Acumatica，是因为它能够在公司总部建立单一数据库，为所有 THP 员工、分销商和销售人员提供实时信息，同时简化其分销商网络之间的沟通。Acumatica 的用户友好型、100% 基于浏览器的界面简化了用户采用，并支持随时随地从任何设备进行安全访问。其系统级开放 API 支持轻松自定义报告；通过与 THP 现有的后端 SAP 系统集成来保护投资，并通过与 Acumatica 紧密集成的 DMSpro 垂直解决方案扩展 ERP 功能。在 Acumatica 金牌合作伙伴 DMSpro 的协助下，THP 在托管环境中部署了 Acumatica 4.0 财务管理和分销管理套件。
运营影响
数量效益
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