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e-Travel's Battle Against Web Scraping: A Case Study
技术
- 分析与建模 - 机器人过程自动化 (RPA)
适用行业
- 航天
- 电子商务
用例
- 对话机器人
- 库存管理
挑战
e-Travel 是一家领先的电子商务旅游专家,面临着网络抓取机器人的重大挑战。这些机器人由旅游业的竞争对手和新进入者部署,窃取 e-Travel 的数据,包括定价信息,并将其出售给其他竞争对手或拍卖。这次数据盗窃不仅损害了 e-Travel 数据的完整性,还给其团队和技术资源带来了压力。机器人如此频繁地抓取网站,以至于影响了公司的服务质量。该公司必须部署额外的资源来满足机器人需求,事实证明这是昂贵的。此外,机器人还扭曲了公司的浏览量与预订量比率,并抬高了广告和 GDS 拉动成本。该公司自行开发的解决方案“Bot Hammer”无法跟上机器人的步伐,机器人问题仍然存在。 2017 年,该公司还面临一些拒绝服务攻击,增加了运营挑战。
关于客户
e-Travel 是排名前十的专门提供机票的在线旅行社。它于 2007 年在雅典成立,是希腊最成功的初创公司之一。该公司运营 11 个网站,被翻译成 42 种语言,每年为来自 60 个国家的超过 150 万名游客提供服务。尽管取得了成功,但 e-Travel 仍面临着网络抓取机器人的重大挑战,这些机器人窃取其数据并耗尽其资源。
解决方案
e-Travel 求助于 Imperva Bot Management 来解决其机器人问题。 Imperva Bot Management 是一种专业解决方案,对 e-Travel 很有吸引力,因为它利用了众多客户的集体经验。该解决方案与 e-Travel 现有的 ELK 堆栈(Elasticsearch、Logstash 和 Kibana)、作为负载均衡器的 HAProxy 以及 AWS 集成。集成顺利而快速,e-Travel 发现这是其经历过的最快的集成之一。 Imperva Bot Management 帮助 e-Travel 阻止欺诈性点击,从而节省资金。 Imperva 团队与 e-Travel 密切合作,向高层管理人员传达解决方案的投资回报率。该公司还对 Imperva 的客户支持表示赞赏,他们的客户支持反应灵敏且知识渊博。
运营影响
数量效益
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