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Furlenco's Successful Transition to App-Driven Subscriptions Using Contextual Engagement
技术
- 网络安全和隐私 - 入侵检测
- 网络与连接 - 5G
适用行业
- 电子商务
- 零售
适用功能
- 质量保证
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 测试与认证
挑战
Furlenco 团队注意到客户旅程中的用户流失率以及移动应用程序的订阅率较低。
关于客户
Furlenco 的客户群包括 20 至 40 岁之间的消费者,他们想要优质家具但又没有所有权。他们提供内部设计的家具、家居装饰、电器和配件,按月和按年收取租金。
解决方案
Furlenco 使用 MoEngage 的 Flows 功能来解决流失问题并提高客户参与度。他们利用轮播推送通知、个性化消息传递和 A/B 测试来优化推送通知、短信和电子邮件之间的通信。
运营影响
数量效益
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