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MoEngage > 实例探究 > Furlenco 通过情境参与促进应用驱动的订阅
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Furlenco's Successful Transition to App-Driven Subscriptions Using Contextual Engagement

技术
  • 网络安全和隐私 - 入侵检测
  • 网络与连接 - 5G
适用行业
  • 电子商务
  • 零售
适用功能
  • 质量保证
用例
  • 行为与情绪追踪
  • 牲畜监测
服务
  • 测试与认证
挑战
Furlenco 团队注意到客户旅程中的用户流失率以及移动应用程序的订阅率较低。
关于客户
Furlenco 的客户群包括 20 至 40 岁之间的消费者,他们想要优质家具但又没有所有权。他们提供内部设计的家具、家居装饰、电器和配件,按月和按年收取租金。
解决方案
Furlenco 使用 MoEngage 的 Flows 功能来解决流失问题并提高客户参与度。他们利用轮播推送通知、个性化消息传递和 A/B 测试来优化推送通知、短信和电子邮件之间的通信。
运营影响
  • The implementation of MoEngage's Flows capabilities led to a significant improvement in Furlenco's customer engagement and retention. The use of carousel push notifications during the onboarding stage helped educate new customers about Furlenco’s offerings, while personalized messaging optimized communication across various channels. The team was able to understand customer behavior at each step of the funnel, identify effective messaging, determine the right frequency, and make the overall customer journey more meaningful. This not only streamlined their overall onboarding process but also drove acquisition from the app at a very high scale, ultimately increasing app-driven subscriptions from 30% to 75%.

数量效益
  • App-driven subscriptions increased from 30% to 75%

  • Optimized communication across push notifications, SMS, and email through A/B testing

  • Identified customer behavior at each step of the funnel, enabling targeted messaging and engagement strategies

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