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Heineken UK Ltd. Expands Trading Community and Visibility with BluJay’s EDI Platform
技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 连接平台
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 食品与饮料
- 零售
适用功能
- 商业运营
- 采购
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 资产跟踪
- 数字线程
- 过程控制与优化
服务
- 系统集成
- 云规划/设计/实施服务
- 软件设计与工程服务
挑战
Heineken needed to transition to a flexible platform with a fully hosted and managed EDI service to remove the reliance on in-house solutions and resources. The company wanted to streamline the process for adding new partners and messages to make operations more efficient and reduce errors. Heineken’s goals for improvement included overcoming high annual license fees, increasing maintenance and support costs, the need for in-house expertise, and high overhead to maintain knowledge and make changes. Additionally, they aimed to extend the use of electronic trading to the wider supplier community and maximize electronic trading to streamline operations and become more efficient.
关于客户
Heineken is the number-one brewer in Europe and the third-largest brewer in the world by volume. With a long and proud history as an independent global brewer, Heineken is the leading cider and beer producer in the UK and the name behind iconic drinks brands such as Strongbow, Bulmers, Foster’s, Kronenbourg 1664, and Desperados, as well as a full range of specialty brands. Heineken has operations in over 70 countries and more than 85,000 employees across the globe. Founded in 1864 and headquartered in Amsterdam, NL, Heineken distributes its products in 178 countries around the world.
解决方案
Following a comprehensive selection process, Heineken UK Ltd selected BluJay’s MessageBroker in 2009 to replace its in-house data transformation and EDI connectivity solutions. BluJay Solutions’ domain knowledge and ability to seamlessly replicate all existing mappings to/from EDI ensured customers and day-to-day business were unaffected by the change. MessageBroker’s flexible platform satisfied Heineken’s immediate requirements to add new partners and messages quickly and efficiently, eliminating the need to maintain EDI skills in-house. As a hosted solution, all systems were supported and monitored by BluJay on a 24/7 basis, ensuring reliability and continuity of service for all trading partners. The addition of MessageBroker Web allowed Heineken to trade electronically with hundreds of suppliers at a single stroke. Suppliers could access orders from Heineken and send invoices/messages back via a fully integrated and secure web portal without having to adopt additional EDI capabilities. BluJay’s MessageBroker Viewer provided Heineken with the level of visibility and control over the data it required, enabling quick and efficient response to customer and supplier queries.
运营影响
数量效益
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