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Revolutionizing the Golfing World: The Mulligans Case Study
技术
- 平台即服务 (PaaS) - 应用开发平台
- 机器人 - 轮式机器人
适用行业
- 水泥
- 零售
适用功能
- 物流运输
- 采购
用例
- 楼宇自动化与控制
- 运动预测
挑战
Mulligans 的创始人 Nabil Cacheiro-Hamdi 和 Katie-Britt Greenway 对传统的高尔夫球杆买卖模式感到沮丧。他们发现,高尔夫商店对二手球杆的价值很低,而新型号的球杆则利润丰厚。这对夫妇尝试通过社交媒体出售他们的俱乐部,但对这个过程感到失望,因为这个过程涉及与不可靠的买家打交道并处理大量现金。他们还注意到,高尔夫俱乐部唯一可用的定价指南是由高尔夫商店制定的,这常常导致价格虚高,使商店受益,而高尔夫球手却受到损害。创始人希望创建一种解决方案,为高尔夫球手节省金钱,使购买和销售球杆的过程变得更容易,并保持这项运动的精神。
关于客户
Mulligans 专为那些对传统高尔夫球杆买卖模式感到沮丧的高尔夫球手而设计。这些高尔夫球手正在寻找一种更方便且更具成本效益的方式来购买和销售球杆。他们厌倦了从高尔夫商店收到二手球杆的低价报价,并厌倦了在社交媒体上与不可靠的买家打交道。他们还希望避免从高尔夫商店购买新球杆时经常出现的高昂价格。 Mulligans 的客户非常看重能够在自己舒适的家中买卖球杆的便利性,并且欣赏由 Mulligans 处理付款的安全性。
解决方案
创始人创建了 Mulligans,这是一个供高尔夫球手买卖新的和二手高尔夫球杆的点对点市场。他们使用无代码平台 Bubble 来构建 Mulligans 移动应用程序。该应用程序允许买家根据价格、品牌、球杆类型和状况搜索球杆。买家还可以建立个人资料,并在发布符合其兴趣的新俱乐部时收到通知。卖家可以在不到两分钟的时间内发布待售球杆,并直接通过应用程序回复买家的评论或问题。一旦球杆售出,Mulligans 就会向卖家提供预付费运输标签,并允许他们免费安排上门邮件取件。付款由 Mulligan 安全处理并直接存入卖方的银行账户。创始人计划在获得足够的数据后为用户提供定价指南,这将帮助卖家估计其俱乐部的适当定价。
运营影响
数量效益
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