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Customers.ai! > 实例探究 > 通过超针对性广告和信使机器人提高认知度和销量
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Technosetbee International: Boosting Sales and Awareness with Innovative Ad Campaigns and Messenger Bots

适用行业
  • 消费品
  • 零售
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 零售店自动化
挑战
Technosetbee International 希望提高潜在新客户对其独特解决方案的认识,同时关注名单增长和未来销售。
关于客户
Technosetbee International 是一家先进蜂箱技术的国际制造商和供应商。十多年来,他们一直致力于设计、制造和供应技术先进的养蜂产品。他们的合成蜂箱采用食品级不含 BPA 的塑料制成,使用寿命超过 10 年,而传统木制蜂箱的平均使用寿命为 2 至 3 年。
解决方案
Technosetbee International 与数字代理机构 i-SEO.us 合作,发起了 10 周年庆典赠品活动,该活动得到了病毒式传播,并向新客户介绍了该产品。该活动使用了一种冷受众定位方法,称为倒置独角兽广告定位技术。他们还利用 Customers.ai 聊天机器人与竞赛参与者互动并收集信息。
运营影响
  • The innovative ad campaign and use of a Messenger bot for the giveaway contest proved highly successful for Technosetbee International. The campaign generated warm leads who were offered follow-up sales promotions, leading to a significant increase in retail sales and average order value. The ads were so engaging that they were shared beyond the scope of the campaign, leading to the acquisition of two new international resellers. The use of the chatbot as a conversational entry point for the giveaway was highly engaging, automating lead nurturing and sales promotions. The campaign's success is evident in the substantial increase in revenue generated by the campaign.

数量效益
  • 97% decrease in Cost Per Acquisition (CPA)

  • 211% increase in Average Order Value (AOV) of retail sales

  • 430X Return on Ad Spend (ROAS)

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