Technosetbee International: Boosting Sales and Awareness with Innovative Ad Campaigns and Messenger Bots

• Consumer Goods
• Retail

• Sales & Marketing

• Chatbots
• Retail Store Automation

Technosetbee International, a leading manufacturer and supplier of advanced beehive technology, was facing a challenge in increasing awareness and sales of its unique, long-lasting synthetic beehives. Traditional wooden beehives typically have a lifespan of 2 to 3 years, but Technosetbee's modular, synthetic beehives, made with food-grade BPA-free plastic, last over 10 years. Despite this advantage, the company was struggling to reach potential new customers and boost its sales. The company wanted to not only increase awareness of its innovative product but also focus on list growth and future sales. The challenge was to introduce the product to new customers in a way that would stand out and engage them.

Technosetbee International is a global manufacturer and supplier of advanced beehive technology. For over a decade, the company has been designing and supplying the global market with technologically advanced apiary products. Unlike traditional wooden beehives that have an average lifespan of 2 to 3 years, Technosetbee's modular, synthetic beehives, made with food-grade BPA-free plastic, last over 10 years. The company is committed to providing innovative solutions to beekeepers worldwide, and it continually seeks ways to increase awareness and sales of its unique products.

To address this challenge, Technosetbee International collaborated with digital agency i-SEO.us to create a 10-year anniversary celebration giveaway campaign. The campaign was designed to be shared virally and introduce new customers to the product. The campaign used a unique cold-audience targeting method known as the inverted unicorn ad targeting technique, invented by Customers.ai founder Larry Kim. This technique involves hyper-targeting an audience by combining two unrelated interests. For Technosetbee International, each audience combined beekeeping with a popular movie or TV show, such as Lord of the Rings or Star Trek. The goal was to make the ad creative stand out on Facebook and Instagram news feeds, leading to high engagement, sharing, and contest entries. When people clicked the 'Apply Now' button from the ad to apply for the free contest giveaway, Technosetbee used a Customers.ai chatbot to engage them in conversation and enter them into the contest.

• The innovative ad campaign and use of a Messenger bot for the giveaway contest proved highly successful for Technosetbee International. The campaign generated warm leads who were offered follow-up sales promotions, leading to a significant increase in retail sales and average order value. The ads were so engaging that they were shared beyond the scope of the campaign, leading to the acquisition of two new international resellers. The use of the chatbot as a conversational entry point for the giveaway was highly engaging, automating lead nurturing and sales promotions. The campaign's success is evident in the substantial increase in revenue generated by the campaign.

• 97% decrease in Cost Per Acquisition (CPA)

• 211% increase in Average Order Value (AOV) of retail sales

• 430X Return on Ad Spend (ROAS)