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Treebo's Success in Higher Conversions and Improved Delivery Rates with MoEngage
技术
- 平台即服务 (PaaS) - 应用开发平台
- 机器人 - 轮式机器人
适用行业
- 城市与自治市
- 电信
适用功能
- 物流运输
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
挑战
Treebo 是印度顶级的科技连锁酒店之一，在印度拥挤的经济型酒店行业中面临着重大挑战。该公司正在努力建立自己的品牌和召回率，同时基于各个接触点的卓越客户体验使自己脱颖而出。主要目标是通过个性化新用户的入职旅程来转化新用户，使用个性化消息平台定位 Treebo 品牌，并通过优化移动和网络体验来提高转化率。然而，尽管拥有推动转化的营销信息，但他们缺乏能够帮助他们大规模执行并改善客户的网络和应用程序体验的技术堆栈。
关于客户
Treebo 是印度领先的科技型经济型连锁酒店之一，以实惠的价格提供优质的住宿。该公司因大范围的榕树而得名，目前在 83 个城市拥有 430 家酒店。 Treebo 正在努力在印度拥挤的经济型酒店行业中建立自己的品牌和召回率，并通过在各个接触点提供卓越的客户体验来使自己脱颖而出。他们的主要目标是通过个性化新用户的入职旅程来转化新用户，使用个性化消息传递平台定位 Treebo 品牌，并通过优化移动和网络体验来提高转化率。
解决方案
Treebo 向 MoEngage 寻求帮助，实施其营销自动化实践来提高转化率，并实施技术堆栈来优化移动和网络体验。 MoEngage 的现场消息传递使 Treebo 可以自由地使用一系列消息，为用户提供有关 Treebo 品牌及其产品的充足信息。 MoEngage 的营销自动化帮助将 Treebo 创建的营销信息拟人化，使 Treebo 能够在从应用安装到获取的每个入职阶段使用其个性化信息。这种程度的个性化帮助 Treebo 接触到其应用程序和网络用户。此外，Treebo 使用 MoEngage 的平台触发实时消息，即使用户离开网站后也能收到这些消息，从而提高了转化率并提高了网站的整体参与度。
运营影响
数量效益
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