Doozer's Growth Acceleration through Freshsales: An IoT Case Study

• Platform as a Service (PaaS) - Application Development Platforms

• Buildings
• Oil & Gas

• Quality Assurance
• Sales & Marketing

• Leasing Finance Automation
• Material Handling Automation

• Testing & Certification

Doozer, a SaaS platform specializing in real estate renovation, faced several challenges in managing their sales process. Their sales team had to handle three different target groups: craftsmen, B2B clients such as private housing companies and public housing schemes, and B2B2C clients that include individuals owning multiple houses that they rent out and need craftsmen regularly for renovation. The company was struggling with organizing data, following up with leads regularly, and managing a large number of leads. They were using Salesforce, but it wasn't flexible enough to meet their requirements. They needed a CRM tool that was flexible, highly customizable, and offered advanced workflow capabilities to manage their fast-growing business.

Doozer is a SaaS platform that specializes in real estate renovation. They connect professional craftsmen looking for real estate projects with property owners looking to renovate their space. Their platform's algorithm calculates the total work needed based on the job's requirement in square feet. Doozer's target audience comprises three categories: craftsmen, B2B clients such as private housing companies and public housing schemes, and B2B2C clients that include individuals owning multiple houses that they rent out and need craftsmen regularly for renovation.

Doozer found their solution in Freshsales, a CRM tool that offered the flexibility and customization they needed. Freshsales allowed Doozer to organize all their customer information in one place and provided advanced workflow automations. The tool offered easy integrations, reducing the chances of errors. For instance, by integrating Freshsales with Freshdesk Contact Center, sales agents didn't have to manually log recordings in the CRM. Freshsales also helped Doozer automate different tasks, improving productivity. The CRM tool was able to help qualify leads and tag each lead's status. Doozer connected their website with Freshsales using webforms, which automatically captured lead details in the CRM and triggered workflows for follow-ups. Freshsales also offered multiple pipelines for different audiences, helping the team understand each target audience better.

• The implementation of Freshsales resulted in increased automation, an uptick in revenue, and better productivity for Doozer. The easy integrations reduced the chances of errors, and the better workflows improved productivity by automating different tasks. The multiple pipelines offered by Freshsales helped the team understand each target audience better and tailor their approach accordingly. The sales analytics feature allowed them to create dashboards to review their sales process, tracking leads, conversions, calls, and emails. The team felt confident using the CRM, which easily connected with their emails and had a convenient mobile app. The advanced automation capabilities of Freshsales helped Doozer efficiently drive more leads in their pipeline than before, expanding their business to a new audience and significantly increasing revenue.

• 8% increase in revenue from new target groups

• Significant increase in leads in the pipeline

• Efficient scaling of leads for three different target audiences